Naureen Aqueel

A Summarized One-Page version of a case study highlighting how BusinessKPI helped Equator Coffee Roasters automate their data, save team time and gain holistic insights into profitability

A long-form narrative case study highlighting how BusinessKPI helped Equator Coffee Roasters automate their data, save team time and collect and understand important business metrics.

A Client Success Story highlighting how this financial advisor helped his client manage his finances, invest in a halal way and achieve his dreams. I managed the entire project from scheduling client interviews, writing the case study, revisions, edits, designing an on-brand PDF document and getting approvals.

A case study highlighting how my client helped a charity win grants from the Canadian government and expand and sustain their operations. I managed the entire project from scheduling client interviews, writing the case study, revisions and edits, designing and getting approvals.

A Client Success Story highlighting how this financial advisor helped his client plan an early retirement and achieve her dreams. I managed the entire project from scheduling client interviews, writing the case study, revisions, edits, designing an on-brand PDF document and getting approvals.

A case study I wrote part of a longer evergreen email sequence for this course creator highlighting the success of one her students. I interviewed some of her students and included their stories and experiences in the email sequence which was written in her tone and voice and included some of her own stories and content.

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For the Ottawa dragon boats that glide through the placid waters of the Rideau River each summer, the beginning was modest. The festival that attracts 190 teams, about 5,000 paddlers, more than 85,000 spectators and top entertainment acts began at a small meeting in Mont Tremblant, Que., in the fall of 1993.
When the small group of Hong Kong Canada Business Association directors discussed the idea in their annual retreat in the Laurentian Mountains, they had no drummers ...

Mother-to-be Rhiannon Andrews ignored the slight cramp in her belly as she was preparing for bed. A week past her due date and expecting her first child, she awoke the next morning to a similar sensation, but carried on with her day. Heeding the advice of her midwife and doula, the 33-year-old relied on relaxation techniques as her labour pains began.
The next day, she felt a tightening of her uterus, but visited a golf exhibition with her husband followed by a two-hour walk along Dow’s Lake ...

An interview-based feature on an inspiring Muslim community member whose podcast went from just an idea to top of the charts in just two short years.

An edited version of this article was published in Newsline, August 2008.
Heaps of solid waste lie open in vacant plots, streets and waterways of the city of Karachi. Distraught citizens pass by scrunching up their faces, pinching their nostrils and holding their breaths. But this waste poses more than just an eyesore and a source of stench in their streets. It has significant environmental and public health impacts in the form of diseases resulting from human or animal contact to the waste w...